| "Can you touch that up?" "Is there anything you can | | | | 10 - 30 minutes. Costs are minimal. You will use less |
| do about all these rock chips?" "I don't want to | | | | than.10 oz. of paint, a paper cup, and some cleaning |
| repaint the door because of that scratch. Can you | | | | thinner on each job. |
| just make it look BETTER?" | | | | 3. Paint touch up is easy to learn. The fundamentals |
| Detailers hear these questions constantly from their | | | | of a repair are relatively simple: choose a matching |
| customers, but the most they can do is shrug their | | | | color of paint, apply a minimal amount of paint to the |
| shoulders if they don't have a paint touch up system. | | | | chips and scratches, and clean your repair materials. |
| A professional quality chip/scratch repair system | | | | You can justify a professional price for your repairs |
| allows detailers to apply a small amount of color | | | | by minimizing the amount of paint you apply. |
| matching paint to chips and scratches to improve | | | | Remember, customers can get matching paint of |
| their appearance significantly. Indeed, no system or | | | | their own. They just can't apply it neatly with the |
| process can make these eyesores disappear | | | | oversized brushes that come with their "off the |
| completely from all distances, but if properly done, a | | | | shelf" paint. If you can do a neater job than they |
| touch up is bound to make a customer very happy | | | | every could with their own attempts, you will have a |
| for the money he/she pays compared to a body | | | | happy customer. |
| shop repair. | | | | Among all the "add on" services (paintless dent repair, |
| 4 reasons it makes good sense to add scratch and | | | | vinyl/leather repair, windshield chip repair), paint touch |
| chip repair to your detail shop or automotive | | | | up is the simplest to learn. |
| cosmetic repair business (paintless dent repair, vinyl | | | | 4. Paint touch up is easy to teach to your employees. |
| and leather repair, windshield repair, clear bra | | | | If you are going to add an additional service, it must |
| installation, and window tinters are all excellent | | | | be easy to train new and inexperienced employees |
| candidates as well): | | | | with. Complicated tools and processes gather dust; |
| 1. Customers demand it. Minor chips and scratches | | | | simple, effective tools and processes get used and |
| are inevitable on any car with over 10,000 miles. | | | | make money! The best paint touch up systems are |
| That's more than 90% of your customers! Only 10% | | | | designed to simplify and streamline the task of |
| of car owners pay for detailing services. Customers | | | | getting a matching color, filling the damage, applying |
| who care enough about their car to pay for | | | | the paint, and reorganizing the paint system. There |
| professional detailing are very likely to pay for chip | | | | are very few skills that can be learned in 1.5 hours |
| repair. They know their cars well--every flaw, every | | | | that produce $70+ hourly profit, and chip and scratch |
| dent every scratch. They know where the minor | | | | repair is one of them. |
| chips and scratches are and find them to be irritating. | | | | As a detailer or cosmetic technician, you have a |
| Ask your customers about the chips and scratches | | | | plentiful supply of customers needing touch up |
| on their car and you will probably find that want | | | | service. Service them! Invest in a high quality paint |
| these eye sores repaired. | | | | touch up system and you can add significant daily, |
| 2. Scratch and chip repair is very profitable. Average | | | | weekly, and yearly profit to your business for a |
| service charges are between $30 - $60 and take just | | | | relatively little investment of time and money. |