| All too often in business, and in every aspect of life | | | | motorcycle dealerships, then it would be okay to use |
| for that matter, we forget that people are not in our | | | | field specific jargon. But only if you feel it is safe to |
| own heads. Sometimes in conversation you start a | | | | assume that they will meet you at that intellectual |
| sentence in your head and finish the same sentence | | | | level. |
| out aloud confusing your surrounding audience. The | | | | However, if you are a local lawn care provider with a |
| same has and continues to happen with the content | | | | website for the purpose of gaining local residential |
| contained within web sites. | | | | business, it would be dangerous to assume your |
| When creating content for your website, you are | | | | browsers will understand you when you say things |
| writing it for other people to read. May sound simple, | | | | like 'Turf managers are increasingly using humic acid |
| but that concept is often forgotten when content is | | | | products and biostimulants as supplements to their |
| created. We are not in your head, we don't have the | | | | fertility and integrated pest management programs.' |
| knowledge you have, we haven't experienced what | | | | Huh? Exactly. I won't be referencing this particular |
| you've experienced, and it is dangerous to assume | | | | site for obvious reasons. |
| we have. | | | | And I rest my case. |
| The level at which you need to convey your | | | | If you have any questions or comments, I love to |
| message may depend on your target audience. For | | | | hear from our readers and will promptly respond. |
| instance, if you are motorcycle parts wholesaler to | | | | |