| The process of marketing a product or service | | | | * Internet Marketing - use email and other |
| broadly involves the following steps. Yet despite | | | | contacts to generate a longer list of prospects - use |
| the overwhelming advantages available with internet | | | | email for introduction and to direct prospects to an |
| marketing, the old school methods and techniques | | | | informational website at their convenience - use a |
| persist. | | | | web-based video marketing presentation - use email |
| Discovering what customers want. | | | | and IM for follow-ups and online social networks to |
| * Old School Marketing - conduct or buy survey | | | | prospect additional leads and request referrals. |
| and demographic data, field studies and interviews | | | | Advertising and Promotion |
| which can go stale and out of date quickly. | | | | * Old School Marketing - radio, television, print |
| * Internet Marketing - detailed and targeted | | | | media and lots of money! These techniques do not |
| statistical data, trimmed and focused in an infinite | | | | lend themselves well to targeted or niche marketing |
| number of ways is readily available online and are | | | | * Internet Marketing - blogs, micro blogs, |
| always available in real time. | | | | websites, pay per click advertising, online ads and |
| Prospecting and Lead Generation | | | | banners, search engine optimization, blast email, |
| * Old School Marketing - make a list of | | | | affiliate marketing, niche marketing social network |
| prospects; contact them by phone; set up some | | | | sites, and much of it is free! |
| conference calls; invite prospects to attend a seminar | | | | And the winner is.... Internet Marketing laps the field! |
| or live presentation; phone, mail or physical follow-ups; | | | | Are you really interested in driving massive traffic to |
| go to networking events to develop more | | | | your website? Here's the answer: |
| prospects and request referrals. | | | | Dumb kids on Facebook make $119,833.57! |