Mickey Thompson - The Man Behind the Brand

Today, the name Mickey Thompson brings to mindthe sport and for helping get motocross and off-road
stellar wheels and tires that are respected for theirraces into stadiums and away from off-road venues.
speed and safety capabilities. Long before the wheelsThis increased the visibility of the sport and led to
and tires, Thompson the man was known for histoday's famous mammoths such as Bigfoot. Indeed,
thirst for speed and his ability to race. Off-road, hisit does not seem a huge stretch to thank Mickey for
performances are the stuff of legend. He also racedstarting a movement that would eventually peak with
dragsters and won many championships.the X Games, where motocross is a star sport.
He was a talented driver but what really has kept hisUnfortunately, the Mickey Thompson legend has a
name at the forefront of the racing world is his abilitysad ending. The visionary and his wife were
to serve as a skilled automobile technician. He did notmurdered in 1988. A former business partner of
just drive cars; he made them better. He is theMickey was eventually charged with the murders and
person who designed the slingshot dragster, movingconvicted. The murders have been the subject of
a seat so that he could effectively increase tractionmany TV documentaries and though Mickey is no
and ultimately speed.longer living, his legend lives on. He was posthumously
The first American to break the 400mph barrier, heawarded inclusion into the Motorsports Hall of Fame
continued to make different modifications toand Automobile Hall of Fame, which may not have
different types of vehicles, owned a famous dragexisted today without his influence. He also has been
strip and designed championship cars. In 1963, herecognized as one of the top drivers of all time.
parlayed his popularity and prowess into his ownToday, his legacy lives on in Mickey Thompson
brand, Mickey performance tires. Henceforth, thewheels and tires. With a spirit that was made for
name Mickey Thompson became known forspeed, Thompson inspired others to go as fast and
performance tires, including those used by Indianapolisas far as possible. Those who elect to place Mickey
500 competitors.tires on their vehicles remember that spirit and honor
Mickey Thompson is also credited with bringing racingit.
to the forefront by founding a governing body for