| You are driving your pride and joy through the | | | | easily identifiable in the realm of replacement car |
| parking lot on a Saturday and people are admiring | | | | parts. The most common is the company that tries |
| your car as they should; you have just detailed the | | | | to stock just about every part available. They carry |
| whole vehicle and it's looking its best. Then you step | | | | all sorts of brands, give you a variety of options and |
| on the brakes, a couple of people look at you in | | | | can usually still beat the prices of anything locally. The |
| disgust and the smaller children are covering their | | | | simple fact that the company providing the auto part |
| ears and whining to their parents as your low brake | | | | has to stock another company's car part is a reason |
| pad indication squealers are rubbing on the brake | | | | for a price mark-up. And this is the same basic idea |
| rotors. It's time for a brake job, and you don't let | | | | for some of the specialized auto part sites. Let's take |
| anyone touch your car so you are going to do it | | | | Volkswagen for example. There are some car parts |
| yourself. You have a couple of options. You could | | | | sites that are run by VW enthusiasts and they |
| drive to the closest dealership and get OEM pads; | | | | specialize in the parts that are available for |
| this will typically cost you an arm and a leg. You could | | | | Volkswagens, this way they can cater to a targeted |
| drive to the local auto parts place and save a bit of | | | | audience. |
| money on an aftermarket set of brake pads that will | | | | There are certain companies that only sell their own |
| likely work just as well. Another option is buying from | | | | brand of auto parts. This means they do not have a |
| an online auto parts store. | | | | retail markup that includes a markup to cover |
| The online format of business has several | | | | distribution of the parts from the manufacturer to |
| advantages, the first is location. The warehousing for | | | | one company and then to another. This lets the |
| an online car parts store does not need to be located | | | | company that only sells its own auto parts offer |
| in prime real estate. It does not have to be easily | | | | them for much cheaper and still make enough of a |
| accessible to highly populated areas because it does | | | | profit level to remain in business. A company like this |
| not require the convenience of location to do the | | | | will specialize in the car parts that have the most |
| majority of its business. A franchised retail outlet on | | | | crossover applications, i.e. the same part fits several |
| the other hand does. And that convenience comes at | | | | vehicles, and the most commonly replaced auto parts. |
| a price which is essentially passed along to the | | | | These are car parts like brake parts, hub bearings, |
| consumer. | | | | struts, strut assemblies, and other frequently |
| There are a variety of online sites that specialize in | | | | changed maintenance parts. A good example of a |
| replacement parts. Although each company is unique | | | | company like this is Prime Choice Auto Parts. |
| on its own there are three main formats that are | | | | |