| The new trend which seems to have gripped the | | | | are giving equal importance to customer satisfaction |
| nation's rich crowd is the craze to own a SUV, a | | | | to create a base of satisfied and contended clients. |
| sports utility vehicle. From politicians to top | | | | For an SUV to be imported as a whole vehicle |
| industrialists, from cricketers to actors; all seem to | | | | without assembling any part of it, its price will be |
| want to own at least one SUV. No company has any | | | | approximately Rs 40 lakhs which is around 110% of |
| doubt regarding the fact that be it in any sector, the | | | | the total duty. On the other side if we look at a car |
| Indian market is the best market to sell in. | | | | that is assembled in India, the price of the car would |
| The auto companies are one of the companies which | | | | be near the Rs 30 lakh level. |
| see India as one of the booming markets. The heavy | | | | Hyundai, BMW, Volkswagen, Audi, Renault and Tata |
| weights in this sector are now targeting SUVs as | | | | Land-Rover are some of the major companies that |
| another revenue generating opportunity. They are | | | | are looking at the task of assembling the SUVs in |
| now trying to assemble the Sports Utility Vehicles in | | | | India and then selling it to its clients. Among these |
| India itself so as to reduce the price which will enable | | | | companies, Audi is the one which is assembling part |
| them to get more clients. Since the vehicle will be | | | | of the luxurious Audi Q5 model. |
| assembled in India, the custom duty on them will be | | | | It is just a matter of time before we see the |
| drastically cut out. | | | | competition in the SUV sector rising too. |
| Apart from just earning big bucks, these companies | | | | |